I'VE SAT IN YOUR CHAIR
Most strategists only ever advise from the outside. I have run the company and run the marketing, so I read your business from both sides at once.
BENDER exists at the intersection of doing and teaching. Every framework, every audit, every engagement comes from active practice. The work informs the method. The method serves the work. That means brand strategy built from running real campaigns. Content systems built from running real programs. Marketing roadmaps built from real budgets, real KPIs, and real accountability.
The brands that grow are the ones that work with a strategist who understands both sides: boardroom decisions and line-item execution. BENDER bridges both. If that sounds like the partnership you are looking for, you are in the right place.
AS A FOUNDER
- Built three companies from zero
- Wear every hat, often all at once
- Feel the risk personally, not on a slide
AS A MARKETER
- Over a decade in the trenches
- Paid media, brand, and content
- Agency side and startup side
- Systems thinking that scales
Three ways to work together.
Whether you need a focused audit, a strategic build-out, or ongoing leadership, the engagement matches the scope of work. Every tier delivers a practitioner strategy you can use, not generic frameworks that need translation.
The Brand Audit $2,500 — 2-week engagement
A focused strategic audit of your brand and marketing across every customer touch. Diagnostic, not prescriptive. Built for solo founders and small businesses that need senior eyes on the work before scaling.
- Full brand and positioning audit
- Multi-channel marketing review (paid, web, social, email)
- Prioritized recommendations report
- 90-minute strategy debrief call
- 30 days of follow-up email support
Strategic Engagement From $6,500 — 4 to 6 week build
A deeper build. Positioning, content strategy, marketing roadmap, or campaign architecture, depending on what you need. You leave the engagement with strategy, deliverables, and a clear implementation plan.
- Discovery and audit phase
- Custom strategy build (brand or marketing)
- Frameworks and deliverables tailored to your business
- Weekly working sessions
- Implementation roadmap and 60 days of post-engagement support
Fractional CMO From $7,500/month
Ongoing strategic leadership. For founders ready to bring senior marketing thinking without a full-time hire, and for mid-market brands needing strategic oversight on top of an existing team.
- Weekly strategy sessions and async availability
- Quarterly planning and KPI review
- Hands-on involvement in major campaigns and launches
- Team leadership and vendor management
- Executive-level reporting